Review + Lip Swatches +FOTD: ADS Professional Makeup Pencil

On my last visit to my wholesaler (from whom I procured The NIKE BODY SPLASH reviewed here and The INCOLOR Eye-Liner PEN reviewed here) I was shown a unique makeup pencil from the Company ADS. I think I have heard about ADS from all these online stores which sell cheap nail art goodies and eye-shadow palettes. Right? Also, if I am right then ADS is a Belgium based company. IF I am wrong then please feel free to correct me!